About Us

Love Shine Collections: India’s Premium Demi-Fine Jewellery Brand, Based in Bengaluru

Love Shine Collections is one of Bengaluru’s first demi-fine jewellery brands, proudly positioned in India’s modern, premium-yet-affordable luxury category. We specialize in anti-tarnish, 18K gold-plated jewellery that combines timeless elegance with practical durability crafted for long-lasting shine, daily comfort, and effortless style.

Jewellery for Every Mood & Moment

At Love Shine, every piece of jewellery tells a story of refined elegance and thoughtful design. Our collections are curated to suit a variety of styles and occasions — from everyday essentials to office wear, party-ready looks, and teenage trends. Designed to complement both Indian and Western outfits, our versatile pieces make dressing up easy, graceful, and joyful.

Crafted Elegance

But "Love Shine" is more than just a jewelry brand; it's a reflection of our core values. We believe in the power of elegant designs to uplift and inspire.

Our commitment to quality means, all our Jewellery pieces are:

  • Demi fine jewellery, crafted from high quality base metals.
  • Tarnish free, sweatproof, waterproof, and skin-safe
  • Coated with thick 18K gold plating

We blend premium materials with modern designs to bring you jewellery that looks luxurious, feels comfortable, and lasts long, all at an accessible price point. Our commitment to affordable luxury ensures you never have to choose between quality and style.

Our Story

We are a mother-daughter duo, where I, daughter loves tech and brand building, and mom is a fashion enthusiast, together we dreamed of creating something meaningful. That dream led us to explore the world of jewellery. 

We saw a rising demand for high-quality, elegant, and premium-looking jewellery that was also affordable — especially as people began looking for smarter alternatives to traditional gold jewellery. With the rising cost of gold, we realized that traditional gold jewellery is no longer the most practical investment. People are becoming smarter with their choices, often preferring digital gold or lifestyle-forward alternatives.

At the same time, we noticed that most artificial jewellery available in the market tends to lose its shine quickly or causes skin rashes when you wear them for longer time or if you sweat. That’s when we discovered demi-fine jewellery — a category that bridges the gap between real gold and artificial jewellery. It looks and feels just like fine jewellery, but is more affordable, skin-safe, and built for regular use.

We turned this idea to building Love Shine Collections, and envisioned to become one of Bengaluru’s first demi-fine jewellery brands. The idea was simple yet powerful: to offer modern designs, anti-tarnish jewellery that looked premium, felt luxurious, and was crafted for everyday wear.

Love Shine Jewellery has been dedicated to offer gold-plated jewellery which is curated using high-quality base metals, and finished with a thick, durable 18k gold coating. Our jewellery is not only tarnish-resistant, waterproof, and sweatproof, but also skin-safe — perfect for women who seek beauty with comfort.

Future Vision

Sustainability
As we grow, so do our ambitions. We plan to expand our collections to include handmade jewelry crafted from sustainable materials, reflecting our dedication to both style and sustainability.

Employment and Empowerment
As "Love Shine" looks toward the future, we envision a larger team, we are committed to creating job opportunities for skilled craftsmen and fostering a community of creativity and craftsmanship. Most Importantly, we aim to empower women through work, providing them with not only employment but also a platform to express their artistry and grow professionally

Community Impact

Beyond our products, we strive to make a positive impact in our community. "Love Shine" aims to be a gifting partner for social events and initiatives, as well as for schools and university functions. We are particularly passionate about donating jewelry to underprivileged girls, giving them a chance to experience the luxury of premium quality.

Interested in making Love Shine your gifting partner for events? Contact us today to explore the possibilities!

Your Purchase Makes a Difference

At Love Shine, every piece of jewelry carries a deeper significance. When you choose our creations, you do more than enhance your style—you ignite possibilities and transform lives.

With every purchase, you become a part of our mission to empower education. Love Shine dedicates 15% of every sale to our education fund. This commitment directly supports the tuition fees of deserving students, helping them to pursue their dreams and achieve their potential.

By joining hands with Love Shine, you're not just buying jewelry; you're crafting futures and fostering hope. Together, we can make education accessible to those who dare to dream big.

At "Love Shine," we bring love and spark to your life, one piece of jewelry at a time. Our journey is just beginning, and we invite you to be a part of it. Together, we can shine brighter.